Le Comité de candidature d’Albertville et de la Savoie aux Jeux olympiques de 1992 avait adopté un logotype proposé par Bruno Quentin (ASADAC), constitué d’une flamme olympique aux couleurs de la Savoie. Ce logotype acquit un certain niveau de notoriété, en particulier en Savoie, à l’occasion de la campagne de promotion de la candidature. En février 1988, le COJO monta une exposition dans l’hôtel de ville de Calgary. Sur 150m2 , celle-ci comprenait une présentation de la Savoie olympique, de son concept et du logotype officiel intégrant la flamme utilisée pour la candidature et les anneaux olympiques.
C’est finalement l’agence Desgrippes & Associés qui fut chargée de la refonte du logo et de la réalisation d’une première charte graphique.
© Rapport Officiel des XVIèmes Jeux Olympiques d’hiver d’Albertville et de la Savoie, page 295
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